Vision, mission, values, target audience, market position

Personality, tone, narrative

Logo, colors, typography, grids, motifs

Comprehensive guidelines

Goal-setting, channel strategy, channel identity

Content calendar, automation, approval workflows

Response policies, SLA times, escalation protocols

Integration of messages with CRM / sales funnel

Creative concepting, moodboards, art direction

Scriptwriting, storyboarding, shooting, editing

Animations, motion titles, 3D visuals, CGI

Ads, social posts, presentations

Audience segmentation, personas, customer journeys

Media campaigns across awareness, consideration, conversion, loyalty

Channel mix, budget allocation, scenario planning

Campaign execution, A/B testing, performance tracking

Event goals, target audience, event identity

Guest journey, activation zones

Logistics, vendor management, scheduling

Registration, crowd flow, live streaming

User interviews, journey maps, user needs analysis

Information architecture, interactive wireframes

UI component library, states, interaction standards

Hypothesis testing, A/B experiments, continuous optimization

Crafting product vision and 12-month roadmap

Discovery → validation → agile development

Technical feasibility, cost estimation, infrastructure selection

Partner selection, contract management, performance oversight