ALBAB
the
brief
Albab is a Saudi real estate development company built on principles of balance, quality, and architectural integrity. The objective was to create a corporate identity that communicates reliability, modern design sensibility, and long-term value — positioning Albab among trusted developers who deliver with precision
The project was structured across three core workstreams:
1. Strategy
Positioned Albab as a developer that combines architectural insight with operational discipline.
Defined the brand’s purpose, vision, mission, and values centered on the principle of quality over quantity.
2. Visual Identity
Developed a visual system rooted in contemporary Saudi architecture — clean lines, balanced compositions, and minimal form language.
The logo concept represents a doorway, symbolizing Albab’s role as a gateway to refined living.
Applications were designed for digital and physical environments, ensuring consistency across touchpoints.
3. Digital Launch
Designed and implemented a professional launch plan across digital platforms.
Defined the communication tone, structured messaging for investors and partners, and highlighted Albab’s commitment to disciplined development and architectural integrity
What
we did
THE
RESULT
Albab emerged with a strong, unified brand identity that reflects architectural depth and business credibility. The brand now stands as a trusted Saudi developer, known for precision, restraint, and timeless quality in its projects.
