OHG
the
brief
OHG, established under Oaktree Group, is a Saudi hospitality platform dedicated to developing and operating brands that embody Saudi generosity through world-class service. The objective was to create a cohesive corporate identity and communication framework that connects a growing portfolio of hospitality brands — from resorts to serviced residences — under one unified structure.
The engagement was structured across three key workstreams:
1. Strategy
Positioned OHG as a hospitality group balancing authenticity with global standards.
Defined its purpose, vision, and values, and developed messaging pillars inspired by Unreasonable Hospitality — hospitality that anticipates rather than reacts.
Built a brand architecture linking the master brand (OHG) with sub-brands such as Alia Homes and The Farm.
2. Visual & Verbal Identity
Developed a modern and elegant identity system that communicates warmth and precision.
The design language blends contemporary sophistication with subtle Saudi references, while the verbal identity reflects care, generosity, and attention to detail.
Applications were implemented across all touchpoints — from stationery and signage to digital interfaces.
3. Digital Launch
Planned and executed the corporate launch across digital platforms, including visual storytelling and written communication.
The launch positioned OHG as a trusted Saudi hospitality operator with a global mindset and an authentic local soul.
What
we did
THE
RESULT
OHG emerged as the unified hospitality arm of Oaktree Group, representing a modern interpretation of Saudi hospitality. It now serves as the operational and emotional foundation for brands that combine heritage, precision, and world-class guest experience.
