OAKTREE
The
Story
Oaktree was founded as a fully integrated Saudi real estate ecosystem — managing development, operation, and marketing under one vision.
Its purpose was clear: to invest with modern intelligence and authentic Saudi spirit.
Our mission at Seet was to build an identity that reflects the depth, confidence, and ambition of the group — without leaning on its hospitality side
Oaktree sought a brand that could embody trust, transparency, and sustainable growth, translating its philosophy — “Investor interest first” — into a visual and verbal experience that speaks to investors locally and globally.
The challenge: to design a real estate brand that feels both solid and human, rational and emotional
We started with an in-depth study of Oaktree’s investment services and built a visual system where color became language — each hue representing a core value of the brand:
Gold : symbolizes assets and their lasting value.
Navy blue : represents returns and financial stability.
Deep green : conveys project growth and expansion.
Bright green : reflects the technology and innovation behind Oaktree’s projects.
After defining the identity, we designed Oaktree’s website to deliver a refined digital experience — minimal yet expressive, confident yet welcoming.
A platform where investors could feel trust before reading a single word
What
we did
THE
RESULT
Oaktree now stands as a Saudi investment leader blending financial logic with timeless aesthetics.
Its brand and website present a unified voice — one that communicates clarity, elegance, and a deep sense of purpose.
Every detail was designed to help Oaktree live its philosophy:
Balancing profit with purpose
